# Sender and tracking domains

> Send email from your own domain, and use your own host for email and website tracking.

Source: https://help.clockworkcrm.com/admin/domains
Last updated: 2026-09-28

Only administrators can manage sender and tracking domains.

## Sender domains

Found under **Administrator Tools → Sender Domains**: a sender domain is a domain you've given Clockwork CRM permission to send emails from. Used in things like Automations, Bulk Email Shots and Marketing Sequences.

We include a sender domain by default that's associated to your subdomain, so you don't need to set it up to get started with sending emails.

![The sender domain list](https://clockworkcrm.blob.core.windows.net/public-internal/docs/admin/admin-sender-domains.png?v=ff8de19e)

Each domain is listed with its **Name**, **Status**, **Last Modified** date, **Last Modified By** and
**Created By**. **Search for domains...** filters the list.

| Status | What it means |
|---|---|
| **Pending** | Waiting for you to add the DNS records and verify the domain |
| **Verified** | The domain is verified. You can send email from it |
| **Rejected** | The domain was not verified in time |

### Adding a sender domain

Adding DNS records needs access to your domain's DNS settings. If you do not manage the domain, pass
these steps to whoever does.

1. Select **Add Sender Domain**.
2. Enter the **Domain Name**. This is the root domain, such as clockworkcrm.com, without "https://".
3. Select **Next**. Clockwork CRM shows the CNAME records to add to the domain's DNS. Each record has a
   **Record Name** and a **Record Value**, with a button to copy each one.
4. Add the records at your DNS provider. You have 72 hours to add them.
5. Select **Verify**. When the records are found, the status changes to **Verified**. If they are not
   found yet, it stays **Pending**, and you can verify again later.

To see the records again, open the actions on the domain's row and select **View Verification
Information**. For a pending domain, this also has the **Verify** button.

A domain that was not verified in time is **Rejected**. To try again, add it again.

### Sender addresses

A sender address is an email address on one of your sender domains, such as support@clockworkcrm.com. You'll be adding the individual addresses e.g. **support** in this case. To see
a domain's addresses, double-click its row, or open the actions on its row and select **Manage
Addresses**.

**Sender Addresses** lists each address with its **Name**, **Address**, **Last Modified** date, **Last
Modified By** and **Created By**. **Search for addresses...** filters the list.

Select **Add Sender Address** to add one.

| Field | What it does |
|---|---|
| **Name** | The name recipients see the email come from, such as "Jane Smith". 2 to 80 characters. Required |
| **Address** | The part of the address before the @, such as "jane.smith". Use lower-case letters, numbers and . _ % + - only. The domain is added for you. Required |
| **Reply-to name** | The name shown with the reply-to address, such as "Support Team". Up to 80 characters. Optional |
| **Reply-to address** | Where replies to emails from this address go. Leave it blank and replies go to the sending address. Optional |
| **Signature Content (Html)** | The signature added to emails sent from this address, as HTML |
| **Signature Content (Rich Text)** | The same signature in a text editor. A change in either box changes the other |

Select **Save** to save the address, or **Cancel** to go back to the list.

To edit an address, double-click its row, or open the actions on its row and select **Edit**. To delete
one, open the actions on its row and select **Delete**, then confirm. To delete several, tick them and
select **Bulk Delete**.

### Attaching a tracking domain

By default, the open and click tracking links in a sender domain's emails use a shared Clockwork CRM
host. To use your own tracking domain instead:

1. Open the actions on a verified sender domain's row and select **Tracking Domain**.
2. Choose a verified tracking domain under **Tracking domain**, or **Use the shared platform domain** to
   go back to the shared host.
3. Select **Save**.

**Tracking Domain** is not offered for a domain that is not verified, or for the system default domain.

### Deleting a sender domain

Open the actions on the domain's row and select **Delete**, then confirm. To delete several, tick them
and select **Bulk Delete**.

## Tracking domains

A tracking domain is a host of your own, such as metrics.yourdomain.com, used for email open and click
tracking and for website analytics, so tracked links and beacons carry your brand.
**Administrator Tools → Tracking Domains** lists them.

Each tracking domain is listed with its **Host**, its **Status**, **Verified** or **Not verified**, when
it was last checked, and the **CNAME target** its DNS record must point to. **Search tracking
domains...** filters the list.

### Adding a tracking domain

1. Select **Add Tracking Domain**.
2. Enter the **Tracking domain host**, such as metrics.yourdomain.com. Enter the host only, without
   "http://", a path or spaces.
3. Select **Add**.
4. At your DNS provider, add a CNAME record for the host that points to the **CNAME target** shown in
   the list. The copy button copies it.
5. Open the actions on the tracking domain's row and select **Verify**.

When the host points to the CNAME target, its status changes to **Verified**. If the host points
somewhere else, it becomes **Not verified**. If the record cannot be found yet, the status stays as it
was, and you can verify again later.

A verified tracking domain can be attached to sender domains and to analytics sites.

### Deleting a tracking domain

Open the actions on the tracking domain's row and select **Delete**, then confirm. The tracking domain
is removed from any sender domains and analytics sites it was attached to, and they go back to the
shared host.

## Related

- [Bulk email shots](https://help.clockworkcrm.com/marketing/bulk-email), sent from your sender domains
- [Website analytics](https://help.clockworkcrm.com/marketing/website-analytics)
