Opportunities
An opportunity is one piece of potential business. It records what the deal is worth, who it is with, which pipeline it is in and which stage it has reached.
Every opportunity belongs to one pipeline, and sits in one stage of it at a time. See Pipelines and stages.
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Adding an opportunity
- Go to Sales → Add Opportunity.
- On the General tab, enter a Name and an Estimated value.
- Choose a Pipeline, then a Stage.
- Fill in any pipeline or stage properties the form adds.
- Fill in the other tabs if you need them.
- Select Save.
Save stays unavailable until every required field is filled in. After saving, the opportunity opens in the opportunities list, or on the board if you started from a board column.
You can also start an opportunity from a contact. The Create an opportunity for button at the top of a person or company record opens Add Opportunity in a new tab, with that contact already added as a stakeholder. The + at the top of a board column opens it with that column's pipeline and stage already chosen.
The form has four tabs: General, Products & Services, Recurrence Information and Permissions.
General
| Field | What it does |
|---|---|
| Name | The opportunity's name. Required, up to 255 characters |
| Estimated value | What the deal is worth. Required. It starts at 0, and is recalculated when you add products and services |
| Sale Owner | The user responsible for the opportunity. It starts as you. An opportunity must have an owner |
| Estimated close date | When you expect the deal to close. Optional |
| Description | Free text, with formatting |
| Importance | A rating from one to five stars. It starts at three |
| Likelihood of Conversion | A percentage from 0 to 100, set with a slider in steps of 5. It starts at 50% |
| Companies and People | The stakeholders: the contacts the opportunity is linked to |
| Pipeline | The pipeline the opportunity runs through. Required |
| Stage | The stage it starts in. Required. It lists Open, the pipeline's own stages, Lost and Won |
Choosing a stage adds the pipeline's properties under Pipeline Properties, and a section of properties for that stage and for each earlier stage that has any. Choosing Won or Lost adds the properties of every stage, and a Closing Properties section with:
| Field | What it does |
|---|---|
| Close date | The date the deal closed. Required |
| Closing notes | Free text, with formatting |
Required properties must be filled in before you can save. See Custom properties.
Products & Services
The products and services being sold. See Products and services.
Recurrence Information
For business that repeats, such as a subscription.
| Field | What it does |
|---|---|
| Recurrence | How often the opportunity recurs: None, Weekly, Monthly, Quarterly, Bi-Annually or Annually. It starts as None |
| Start date | When the recurrence starts. Required when Recurrence is not None. It starts as today |
| End date | When the recurrence ends. Optional: leave it empty if there is no end date. It starts one month after today |
The dates can only be changed once Recurrence is set to something other than None.
Permissions
| Field | What it does |
|---|---|
| Users | Users who can see and work on the opportunity. It starts as you |
| Teams | Teams whose members can see and work on the opportunity. It starts as Everyone |
An opportunity appears in the board, list, dashboard and search only for its owner and the users and team members listed here.
The opportunity record
Opening an opportunity from the board, the list or the dashboard shows its record in a panel. The cross at the top right closes it.
The buttons across the top are:
| Button | What it does |
|---|---|
| Generate Document | Produces a PDF or Word document from one of your document templates. See Generating a document |
| Move | Moves the opportunity to another stage or another pipeline. See Moving an opportunity |
| Upload File | Attaches a file from the file browser |
| See History | Opens Opportunity History: who changed what, and when |
| Schedule Follow Up | Creates a calendar entry for the opportunity. See Scheduling a follow-up |
Below the buttons is the stage bar. See Changing stage.
Details
Most details are changed on the record itself. Each change is saved as soon as you make it.
| Item | How to change it |
|---|---|
| Estimated Close Date | Click the date to pick a new one. It turns red once the date has passed, and pointing at it shows how many days overdue it is |
| Actual Close Date | Shown once the opportunity is won or lost. Click the date to change it |
| Estimated Value | Click the value and enter a new one |
| Pipeline and name | The pipeline is shown in its colour. Click the name to change it |
| Importance | Click a star |
| Likelihood | Drag the slider |
| Description | Click it to edit, then select Save or Cancel |
| Properties | The pipeline's properties, grouped by property group, then a box for each stage the opportunity has reached with that stage's properties. Click a value to change it |
A won opportunity shows Congratulations, this opportunity has been Won with its closing notes. A lost one shows Commiserations, this opportunity has been Lost.
Responsibilities, permissions and stakeholders
The right side of the record holds:
| Section | What it shows | How to change it |
|---|---|---|
| Responsibilities | Owned By, the sale owner, and Created By | Click the owner to open Edit Sale Owner, choose a user and select Save |
| Permissions | Users and Teams who can see the opportunity | Click Users or Teams, change the list and select Save |
| Stakeholders | Companies and People linked to the opportunity | Click Companies or People, change the list and select Save |
| Tags | The opportunity's tags | Add Tag adds one. Click a tag to edit it, or its cross to remove it |
| Files | Files attached with Upload File. Shown once there is at least one | Click a file to download it. Its cross removes it, after you confirm |
| Recurrence Information | The recurrence, with its start and end dates | Click it to open Edit Recurrence Information |
Comments
Write a comment in the Comments box at the foot of the record and select Save. You can edit or delete your own comments afterwards.
The board and list show how many comments and files each opportunity has.
Changing stage
The stage bar shows the pipeline's stages from Open onwards. The current stage is in colour, earlier stages are faded and later stages are grey. The last item is Completion, which shows Won or Lost once the opportunity closes.
To move the opportunity forward:
- Click a later stage.
- If any stage between the current one and the chosen one has properties, the Move Stage form lists them. Fill in the required ones and select Save.
- Confirm the move.
To close the opportunity:
- Click Completion and choose Won or Lost.
- Fill in any stage properties the Move Stage form asks for, and confirm.
- Enter any Closing Notes and select Save.
The close date is set to today when an opportunity is won or lost. You can change it afterwards from Actual Close Date.
Clicking an earlier stage moves the opportunity back, after you confirm.
Moving an opportunity
Move changes the opportunity's pipeline, its stage, or both. It is on the record and in the actions menu on the list.
- Choose the Pipeline.
- Choose the Stage.
- Fill in the properties shown. The form shows the pipeline's properties and the properties of the chosen stage and of any earlier stages. Required properties must be filled in.
- For Won or Lost, fill in Closing Properties: the Close date, which is required, and the Closing notes.
- Select Save and confirm.
Moving an opportunity to a stage that is not Won or Lost clears its close date and closing notes.
Opportunities can also be moved by dragging them on the board. See Board and list views.
Scheduling a follow-up
Schedule Follow Up opens the scheduler with the opportunity already filled in.
| Item | Starts as |
|---|---|
| Title | "Follow-up:" followed by the opportunity's name |
| Start and end | One week from now, for one hour |
| Attendees | The people on the opportunity |
| Linked contacts | The companies on the opportunity |
The rest is the same as any calendar entry. See Using the calendar.
Products and services
The Products / Services table records what is being sold. It is on the Products & Services tab when adding an opportunity, and on the record below the details. It appears once at least one product or service and one tax rate exist in the Products app.
Changes to the table are saved as you make them.
| Column | What it holds |
|---|---|
| Product / Service | The item, with its code and description below it. Click any of the three to change it. Choosing a different item replaces the code, description and price with that item's |
| Price | The price of one unit or one hour. It starts as the item's price. Click it to change it |
| Qty / Hours | The quantity, or the number of hours. It starts at 1 |
| Discount | The discount, with its type below it: Percentage or Fixed. For a percentage, the amount it takes off is shown underneath. Changing the type sets the discount back to 0 |
| VAT Rate | The tax rate, chosen from your tax rates |
| VAT | The tax on the line |
| Total | The line total including tax |
Add New Row adds a line for the first product or service in your list, using the first tax rate. Drag a line to reorder it. The bin icon at the end of a line deletes it.
Each line is worked out like this:
- A Percentage discount is that percentage of price × quantity. A Fixed discount is taken off the line once, whatever the quantity.
- VAT is (price × quantity − discount) × the VAT rate. It is never less than zero.
- Total is price × quantity − discount + VAT.
Below the lines:
| Total | What it is |
|---|---|
| Net | The sum of price × quantity for every line, before discounts |
| Discounts | The sum of every line's discount, shown as a negative amount. Shown only when a line has a discount |
| VAT | The sum of every line's VAT |
| Total Inc. VAT | The sum of every line's total |
Adding, changing or removing a line sets the opportunity's Estimated value to the net total minus the discounts.
Products, services and tax rates are set up in the Products app. See Products and services and Tax rates.
Quotes and invoices
Download Quote and Download Invoice sit below the products and services table.
| Button | Available when |
|---|---|
| Download Quote | The opportunity has at least one product or service line, and at least one company or person |
| Download Invoice | The same, and the opportunity has been won |
Pointing at an unavailable button shows what is missing.
To download a quote:
- Select Download Quote.
- In Use Settings, choose the invoice settings to print on the quote. See Invoice and quotation settings.
- In Generate Quote For..., choose the company or person the quote is for. Contact Name shows their name.
- Check the Notes and Terms and Conditions. They start as the ones in the chosen settings, and you can change them for this quote.
- Select Generate.
To download an invoice, follow the same steps with Download Invoice. The invoice form also has an Invoice Address section: Address Line 1, Address Line 2, City, County and Postcode. They start as the chosen company's address and can be changed. The invoice prints them under Invoice Address.
A quote for a company prints the company's address under Address.
The document is produced as a PDF from the opportunity's current lines. When it is ready it is in the Documents tab of your profile for 24 hours. See Your profile.
Quotes are numbered SQ-1, SQ-2 and so on, and invoices SI-1, SI-2 and so on. Every quote for the same opportunity keeps that opportunity's quote number, and every invoice keeps its invoice number. The file is named after the number and the contact, such as "SQ-12 - Example Ltd.pdf".
Generating a document
Generate Document fills in one of your document templates with this opportunity's details.
- Select Generate Document.
- Choose the Document Template.
- Choose the Format: PDF or Word.
- Under Generate For, tick the stakeholders to produce a document for. Every stakeholder starts ticked.
- Select Generate.
Each ticked stakeholder gets a document of their own. With nobody ticked, or no stakeholders on the opportunity, one document is produced with the contact fields left blank. The documents go to the Documents tab of your profile.
If there are no templates you can use, the dialog says so. See Document templates.
Copying and deleting
Copy is on the board card and in the list's actions menu. After you confirm, it creates a new opportunity named after the original with " Copy" on the end. The copy keeps the original's details, stage, property values, permissions and stakeholders. Comments, files and follow-ups are not copied.
Delete is in the same places. It removes the opportunity after you confirm.
Tags
Tags are labels on an opportunity. Add them from Add Tag on the record, or the tag icon on a board card. New Tag in the tag picker creates a tag with a name and colour. Tags can be filtered on in the board, list and advanced search. See Board and list views.
Related
- Pipelines and stages, the stages an opportunity moves through
- Board and list views, working with many opportunities at once
- Dashboard and search, reporting on opportunities
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